منابع مشابه
Developing Successful B2B Relationships
described how the Internet enables a new supply chain paradigm, a push-pull paradigm that replaces the traditional push model. In the past, most companies operated by forecasting long-term demand, mass-producing inventories of product to fulfill the anticipated demand and then "pushing" the inventories on to the customer. The disadvantage of the push model is that production decisions are based...
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W model the multifaceted impact of pricing decisions in business-to-business (B2B) relationships that are governed by trust. We show how a seller can develop optimal intertemporal targeted pricing strategies to maximize profits over time while taking into consideration the impact of pricing decisions on short-term profit margin, reference price formation, and long-term relationships. Our modeli...
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ژورنال
عنوان ژورنال: E-conom
سال: 2013
ISSN: 2063-644X
DOI: 10.17836/ec.2013.2.012